Thursday, December 5, 2024

Fandom Culture: Multistans and ARMY Life

Multistannig has deeply affected me because a friend I once knew as a fellow ARMY had been dishonest and turned her back on our friendship and connection to become a multistan. This has left me feeling hurt and betrayed. She never apologized especially when well meaning people tried their best to bridge and salvage any love that was lost.

Her decision, especially during the sensitive time of BTS’s military service, made it even harder to process and understand. Grappling with multistanning in this context only amplified the emotional weight of the experience.
I feel the tremendous loss. I still grieve. It has been a year and a half. I have been struggling to wrap my head around this experience; this fan behavior. Recent events that I read online made me realize the complexity of this phenomena.
Multistaning, or being a fan of multiple artists or groups, is a common and natural part of enjoying music, but it can be a controversial topic in highly dedicated fandoms like ARMY. On one hand, there is nothing ethically wrong with being a multistan while identifying as an ARMY. Music is a universal language, and people can find inspiration and joy in the works of multiple artists. On the other hand, the dynamics of fandoms, particularly ARMY’s unique sense of unity, can make multistaning a sensitive subject, with some potential downsides.
BTS has always championed messages of love, inclusivity, and individuality. Their music and ethos encourage fans to embrace their passions and celebrate diversity, including musical tastes. Supporting other artists while loving BTS aligns with these values. Multistaning doesn’t inherently diminish one’s dedication to BTS; it reflects an openness to exploring different creative expressions, which BTS themselves would likely appreciate. For many, being a multistan is simply an extension of their love for music.
However, the collective power of ARMY relies on unity and focused support, particularly in areas like streaming, voting, and defending BTS against industry challenges or unfair criticism. Multistaning can sometimes dilute this collective effort, as divided attention may result in less participation in initiatives critical to BTS’s success. This can be especially significant during times when the fandom is rallying to support the group in competitions or to achieve milestones.
Another concern I observed is the potential for multistaning to undermine fandom solidarity. BTS has faced many obstacles in their rise to global fame, and ARMY has often served as a protective shield against criticism and marginalization. Aligning with other groups, particularly those whose fandoms have had conflicts with ARMY, might unintentionally create tension or be perceived as disloyal. It becomes even trickier when these rival fandoms engage in actions that disrespect BTS or their fans.
There’s also a risk of comparison when multistans support multiple groups. Even with good intentions, comparisons can lead to unnecessary conflicts and diminish the appreciation of BTS’s unique artistry. Additionally, praising another group while in ARMY spaces can be interpreted as a lack of focus or respect for BTS. This is especially sensitive in fandom politics, where loyalty often defines group identity and purpose.
On the flip side, multistaning can foster personal growth and joy. It allows fans to experience a broader range of music and creativity, which may even deepen their appreciation for BTS’s artistry. However, it’s essential for multistans to balance this by staying true to BTS’s values and respecting ARMY’s collective efforts. Morality in fandom is less about exclusivity and more about maintaining a respectful and supportive engagement with both the group and fellow fans.
Ultimately, multistaning is a personal choice that isn’t inherently right or wrong. It comes down to how it’s managed. If a multistan respects BTS’s legacy, supports ARMY’s unified efforts, and avoids contributing to fandom conflicts, they can enjoy the best of both worlds. Balancing the love for BTS with an appreciation for other artists requires intentionality, but it’s entirely possible to do so without compromising one’s identity as an ARMY.
So. I have put my emotions aside and allow logic and reason to prevail. I will heal from the wounds inflicted by a person who never recognized or acknowledged the depth of my loyalty and connection.
Today, I choose to be good in the midst of my grief.
It’s time to move and carry on.

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