Kuwentong Bangtan: Who is BTS in our lives?

On ARMY Day, I reflect with gratitude on a journey that began with my ARMY daughter and BTS. For me, it has always reached beyond music; beyond the Purple ocean or universe. From day one, transcendence was apparent. It was already in motion. Not during the enlistment era or after, when all members have all been discharged. For who in Kpop would dare reference Omelas and Snow Piercer in a song of loss, longing and emancipation?

At the 4th BTS Conference in the University of Malaya, I had the honor of standing among scholars and fellow aca-fans who continue to explore what BTS means in our lives. For many of us, BTS was not just a gateway into K-pop and newer music or transmedia storytelling. BTS was, and still is, a lifeline. Their music helped us heal. It gave language to our silences. For some, it even became a form of decolonization, a path toward reclaiming joy, self-worth, and belonging.

It has been my lived experience. It was never about image or optics. It was speaking one’s truth, and holding power and accountability for myself and others I hold in high esteem. And having one’s own understanding of this dynamic, parasocial it may be, is the pre-requisite for realignment.

Before we can realign our purpose as ARMY, we must first ask: Who is BTS in our lives? Not just as artists, (and in delulu moments, partners even lovers; in worst cases, commodities we can simply consume) but as companions, teachers, mirrors, and catalysts. Our answers to that question shape the kind of fandom, fanbase or fan group we choose to build, one rooted in authenticity, reflection, and care.

ARMY as a fandom has changed in the last three years; and so are the Tannies and the industry they disturbed and helped change. Newer entry points into K-pop will continue to emerge, and we welcome them. But they also remind us that BTS’ story is still unfolding. And so is ours. ARMY. Whatever this is going to look like or will be, our history and culture which began back in 2013 can become pins of light. Whatever this will bring us, I am here for the ride.

Finally, I honor Zoe, who, to this day is still surprised I became ARMY. A story I will never tire of telling. And of course, much love and appreciation to the Tita ARMYs who are my companions in this ever-evolving journey. We may not all be published or cited as Bangtan scholars, but we have done the quiet, steady work of remembering, creating, caring, and holding space.

You know who you are. Happy ARMY Day! Borahae!

Zarah Gagatiga 7.10.25