Back in August 2021, BTS had an interview for TIME where Namjoon stated their goal of transcendence through language and music using them as means to break barriers and cross borders. It is no wonder that singing English songs was a step towards the goal. Including sign language in PTD amplifies this goal even more. Hobi explained the gestures and the signs in an interview at SBS in September of the same year.
@titazeeh7 From the interview in TIME magazine last August 2021, Namjoon and BTS speak of language and music as transcendences 💜
♬ original sound - zarahg08 - TitaZee
Fast forward to 2024, Namjoon combines three languages in Domodachi: Korean; English and Japanese. It is an uncanny combination but the song makes perfect sense! And then we have Jimin who communicates his love for ARMYs in Smeraldo Garden Marching Band and signs L-O-V-E for the dance challenge.
One would think that doing so is their way of catering to an international audience. A marketing and business move. Nothing wrong there but there is undeniable joy and sincerity in their performances. They proudly speak of their happiness in pre-recorded interviews and WV posts.
Their dedication to breaking language barriers and reaching out to fans from all corners of the world is more than just a strategy—it's a testament to their love and appreciation for ARMY. By embracing multiple languages and incorporating sign language, BTS continues to innovate and connect on a deeper level. It’s this sincerity and joy that make their performances resonate so powerfully with fans globally. As we look forward to their future endeavors, one thing is clear: BTS will always find new ways to bring us together.
Sources:
TIME interview: https://youtu.be/iZJfVYb2w9w?si=nDe9iMpvWgGSfbQK
SBS interview: https://youtu.be/p1d3aaDGtL4?si=N_npi5_h7uJ7sPFt
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